For those working to achieve meaningful policy change for family well-being, effective communications can improve people’s understanding of the causes of poverty and the solutions that will work to improve family well-being, and motivate people to support those solutions. This toolkit sets out strategies to inspire hope, open doors to people developing more productive understandings of the causes of family poverty, and encourage collective action on the evidence-informed solutions. It is based on a literature review of poverty and welfare research funded by the Peter McKenzie Project and primary research funded by the Morgan Foundation, the JR McKenzie Trust, UNICEF, the Equality Network and Child Poverty Action Group.

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