Message guides

This guide is designed for technical experts, communicators and advocates working to deliver justice reform solutions that will improve wellbeing for people and communities in Aotearoa New Zealand. 

The purpose of the guide is to help us all use more effective strategies to: 

• improve people’s understanding, based on best evidence, of why we need a shift in crime and justice policy away from reactive punishment and incarceration and towards prevention, rehabilitation and restoration

• help people designing and leading that shift to have better conversations with the public

• motivate people to act in support of these shifts.

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See also our memo on talking about justice in the context of COVID-19