The Workshop undertook research to identify messages that improve the New Zealand public’s understanding of the causes of poverty and the role of benefits in overcoming poverty and increase their willingness to act to do something about poverty. This report sets out the findings of that research, which show that certain ways of talking about poverty and welfare can help persuadable people think more productively about the causes of and solutions to poverty and about the role of welfare benefits in reducing poverty. The report also provides detailed recommendations on how to apply these findings in your communications. This report was funded by the JR McKenzie Trust and the Peter McKenzie Project.

Read guide →